PMGH sector support
Safer Gambling Aotearoa resources
Printed Safer Gambling Aotearoa resources can be ordered through our online order store. These are free and get shipped directly to you. Access the order store.
Safer Gambling Aotearoa Pānui
Access recent pānui:
- August 2025 Safer Gambling Aotearoa Pānui
- June 2025 Safer Gambling Aotearoa Pānui
- April 2025 Safer Gambling Aotearoa Pānui
Help spread the word
These digital resources are available for you to use to in your own communities.
Social media posts
Here are three posts you can use on your social platforms to help promote the message and engage with your community. You may wish to change the text to suit your organisation and your audience and include links to your services.
Safer Gambling Aotearoa social media links
You can share our Instagram and Facebook pages via these links:
Facebook
www.facebook.com/SaferGamblingAotearoa
Instagram
www.instagram.com/SaferGamblingAotearoa
Safer Gambling Aotearoa email signatures
Here are two email signature designs you can add to your email to support the Safer Gambling Aotearoa harm kaupapa. Each design is available using the Māori tohu and the Pasifika tohu.
Download Feeling bad about spending too much? email signature
Download Gambling affecting you and your whānau? email signature
MGH Image Library Catalogue
This MGH Image Library Catalogue contains various gambling-related images for PMGH service providers to use. The images must be used for the purposes of strength-based messaging around minimising gambling harm, and they must remain within the MGH programme of work. To use the images, email info@safergambling.org.nz about the images you would like to use (noting the image reference), and we will send you high-resolution versions.
Safer Gambling Aotearoa launched June 2021
Brand launch video
The brand was developed in conjunction with our MGH Advisory Group and agency partners Tātou and Stanley St. By placing Māori and Pasifika values at the heart of every decision we’ve been able to create something that’s authentic and meaningful.
The mahi
When it comes to talking about our gambling, many within our communities feel whakamā – it’s something we’re traditionally not comfortable discussing. However, it’s only by talking about our gambling in a way that feels safe that we’re actually able to overcome the shame and stigma that can be associated with it.
Me kōrero tātou | Tatou talanoa is our way of encouraging our people to lift the taboo around the way we kōrero about our gambling. We all want to make our own choices. We know that our audience don’t want to be told what to do, so a message telling them to stop gambling would never prove successful. With our brand name Safer Gambling Aotearoa, we’re shifting the focus to a positive outcome.
Safer Gambling Aotearoa offers a new destination for us all to work towards. We’re hoping to avoid further stigmatising people who gamble by removing phrases like ‘problem gambling’.
Download our brand and logo toolkit
If you have any questions regarding the brand identity or application or use of the brand toolkit, please contact Communications at Te Hiringa Hauora – phone 04 917 0060 or email communications@hpa.org.nz.
Te ringa akiaki | A guiding hand
As a Māori and Pasifika-led approach to minimising gambling harm, it made sense to place our cultures at the heart of our brand identity. Working with artist Graham Tipene, we created a unifying device that conveys the essence of our mission.
Our logo stems from a circular tohu, which represents a cycle of activity and depicts the themes of manaaki, strength through adversity and protection. Also within this piece are te ringa akiaki – helping hands of those who endeavour to tautoko our individuals and support them to practise safer ways to gamble or completely stop if they choose to.
The artwork
In addition to the final logo, two artworks (one Māori and one Pasifika) contain culturally specific iconography that speaks to our Safer Gambling Aotearoa ambitions. These secondary elements, when combined with the corresponding translation, allow our communications to become more culturally specific.
The artist
Kaiārahi, creative and artist Graham Tipene (Ngāti Whātua, Ngāti Hine, Ngāti Kahu, Ngāti Manu, Ngāti Haua) offers this explanation of his creative work:
He ringa maukaha, he ringa awhi, he ringa mou. A tight grasp, a helping embrace, a hand for you. Addiction, acknowledgement, acceptance of help. We knew we had to come at it differently for our people. Something authentic. Something we knew was tika, was right.